Through the seven years of its existence the International Education Fair Georgia has turned into a well-known brand in terms of rapidly increasing success and number of visitors. The advertising and marketing campaign of the event includes all communication resources that can be used for causing as many people’s interest as possible, in order to reach maximum efficiency. The strategy includes:
• Intensive advertising campaigns in different media outlets;
• TV presentation before and during the event;
• Intensive advertising via internet;
• A scrupulously planned advertisement by means of the social net.
Holding presentations and distributing flyers in almost all schools of Tbilisi;
Transportation of students from universities;
More than 30 000 information bulletins in our database for the marked subscribers;
Direct communication with different universities and education societies/organizations;
Spreading information on the event via our partner education societies/organizations.
All the above-mentioned, previously experienced marketing activities and popularity of the event represent the key to success of the exhibition.